---
title: Florence Café
date: 2022-09-19T16:26:00+10:00
author: Think Big Printing
canonical_url: "https://thinkbigprinting.com.au/case-studies/florence-café"
section: Case Studies
---
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2. Florence Café
 
  Case Study

#  Florence Café 

 

 

 

 

  It’s safe to assume everyone enjoys a café, and Launceston has no shortage of wonderful options. With local stores spread across the city, it’s hard to decide where to go. Think Big has a recommendation we believe is totally worth a visit.

We had the pleasure of supplying the lovely owners at Florence with both graphic design services and signage products during their recent rebranding.

 

- Client :  Florence Café
- Date :  2022
 
 

 

 

 

 

   [ ![57794 Florence Front window2 Edit](/source-assets/images/Services/Wall-Window-graphics/_700x350_crop_center-center_50_none/57794_Florence_Front-window2-Edit.jpg) ](/source-assets/images/Services/Wall-Window-graphics/_1900xAUTO_crop_center-center_50_none/57794_Florence_Front-window2-Edit.jpg) 

 [ ![57794 Florence Light up sign2 Edit](/source-assets/images/_700x350_crop_center-center_50_none/57794_Florence_Light-up-sign2-Edit.jpg) ](/source-assets/images/_1900xAUTO_crop_center-center_50_none/57794_Florence_Light-up-sign2-Edit.jpg) 

 [ ![Florence 5 Edit](/source-assets/images/Services/Wall-Window-graphics/_700x350_crop_center-center_50_none/Florence-5-Edit.jpg) ](/source-assets/images/Services/Wall-Window-graphics/_1900xAUTO_crop_center-center_50_none/Florence-5-Edit.jpg) 

 

 

Moving up from below City Park to Brisbane St, 320g Gourmet requested new branding and logo designs, the Café now named after the owners Grandmother, matches its deliciously fabulous, traditional European roots.

Our brief was to:

\* Create new logo and branding to complement their traditional European heritage.

\* The logo should be simple, elegant and with a classical influence.

\* Update exterior signage including awning and under awning signs.

\* Replace all window signage with the new logo.

\* Add a classic oval shaped exterior lightbox.

Susie our graphic designer worked closely with our client every step of the way to achieve the stunning signage and branding. We think the final result is perfect.

 

 

 

 

 

 

The storefront now features elegant front fascia and under awning signage with an additional alleyway LED illuminated sign so the store is hard to miss. Along with the building signage Florence had several window graphics installed for further visual branding. The Florence name is proudly seen from the whole street, with a welcoming appearance that compliments the employees and owners inside.

 

 

 

 

 

 

 [ ![57794 Florence Street hanging sign](/source-assets/images/_700x350_crop_center-center_50_none/57794_Florence_Street-hanging-sign_2022-09-20-231229_ttpm.jpg) ](/source-assets/images/_1900xAUTO_crop_center-center_50_none/57794_Florence_Street-hanging-sign_2022-09-20-231229_ttpm.jpg) 

 [ ![57794 Florence Front window](/source-assets/images/Services/Wall-Window-graphics/_700x350_crop_center-center_50_none/57794_Florence_Front-window_2022-09-20-231227_rljg.jpg) ](/source-assets/images/Services/Wall-Window-graphics/_1900xAUTO_crop_center-center_50_none/57794_Florence_Front-window_2022-09-20-231227_rljg.jpg) 

 [ ![Florence Shopfront Signage](/source-assets/images/_700x350_crop_center-center_50_none/Florence-shopfront-signage.jpg) ](/source-assets/images/_1900xAUTO_crop_center-center_50_none/Florence-shopfront-signage.jpg) 

 

 

 [ ![57794 Florence Shop Signage Proof02 Page 07](/source-assets/images/_700x350_crop_center-center_50_none/57794-Florence-Shop-Signage-Proof02_Page_07.png) ](/source-assets/images/_1900xAUTO_crop_center-center_50_none/57794-Florence-Shop-Signage-Proof02_Page_07.png) 

 [ ![57794 Florence Logo Proof01 Page 10](/source-assets/images/logos/_700x350_crop_center-center_50_none/57794-Florence-Logo-Proof01_Page_10.png) ](/source-assets/images/logos/_1900xAUTO_crop_center-center_50_none/57794-Florence-Logo-Proof01_Page_10.png) 

 [ ![57794 Florence Logo Proof01 Page 02](/source-assets/images/logos/_700x350_crop_center-center_50_none/57794-Florence-Logo-Proof01_Page_02.png) ](/source-assets/images/logos/_1900xAUTO_crop_center-center_50_none/57794-Florence-Logo-Proof01_Page_02.png) 

 

 

 [ ![Florence Side sign mock up 57792](/source-assets/images/_700x350_crop_center-center_50_none/12531/Florence-Side-sign-mock-up_57792.jpg) ](/source-assets/images/_1900xAUTO_crop_center-center_50_none/12531/Florence-Side-sign-mock-up_57792.jpg) 

 [ ![57794 Florence corner window Edit](/source-assets/images/_700x350_crop_center-center_50_none/57794_Florence_corner-window-Edit.jpg) ](/source-assets/images/_1900xAUTO_crop_center-center_50_none/57794_Florence_corner-window-Edit.jpg) 

 [ ![Florence 18](/source-assets/images/_700x350_crop_center-center_50_none/Florence-18.jpg) ](/source-assets/images/_1900xAUTO_crop_center-center_50_none/Florence-18.jpg)