You've probably seen stickers placed on all sorts of things like laptops, refrigerators, school books, the back of the car, in fact you see them everywhere all the time.
Why are they used so much? Basically stickers are a great, low cost way to convey a message, to show loyalty to a brand, to promote your own business and much more.
There are many ways to incorporate printed stickers into your branding strategies, from fun freebies to innovative product labeling.
Here are just a few ways to you can use custom stickers to promote your business.
Customers as Brand Ambassadors
Giving away stickers to your customers and prospects is a great way to transform them into instant brand ambassadors for your business. Consider including them in your shipped orders or invoices. Alternatively keep them in your point of sale or reception area for people to grab as they make their purchase. Customers will stick them on their water bottles, bicycles, laptops or just about anywhere, and you’ve instantly got a travelling advertisement for your brand!
Creative Business Cards
A custom sticker can be a great alternative to a standard business card. After a an event people often go home with a stack of cards, often not remembering which card belonged to which person. But if yours is the only sticker in the bunch? Instant recognition! Stickers can be cut into virtually any shape or size so they’re a great creative choice.
Stickers as Product Labeling
Custom sticker printing is a great option for product labeling and packaging. Whether you need labels for your micro-brew or lotion bottles or seals for product packaging there are a range of options to suit your needs.
Shipping Label Stickers
When you have an online business custom sticker printing can be a great way to boost brand exposure. Create branded shipping labels that you can write your customer’s address on, or even just add branded stickers to the box or parcel. With branded packaging, your customers will know they’re getting something from your business the instant they see the box.
Low Cost Promotional Products
If you’re interested in creating some promotional products for your business, but don’t have a big budget, stickers are a great low cost option. Pop some stickers on a box of chocolates, pack of jelly beans, or a notebook and boom! Instant promotional product.