think events & trade shows

It's hard to stand out from the crowd these days but our expertise will give you the edge at your next event or trade show.


Event and Trade Show signs plays a crucial role in guiding attendees, conveying information, and enhancing the overall experience at an event.

We'll show you how to maximise your exposure and connect with your customers using cost and brand-effective signs and displays. Whether you need lightweight and portable display systems or custom-designed and integrated signage, we’ll consider all your needs to help you stand out from the crowd.

Here are some key considerations and types of trade show signs and event signs:

  1. Welcome Signs: These set the tone for the event and often include the event name, logo, and a welcoming message. They are usually placed at the entrance to greet attendees.
  2. Directional Signs: These signs help trade show or event attendees navigate the event venue by providing directions to different areas such as registration desks, exhibition halls, restrooms, breakout sessions, and parking areas.
  3. Informational Signs: Informational signs provide essential details about the trade show or event, such as schedules, session timings, speaker bios, Wi-Fi information, and emergency contact numbers.
  4. Branding and Messaging: Ensure that your signage aligns with your brand identity, including colours, fonts, and logos. Consistent branding helps reinforce brand recognition and professionalism. Keep your message concise and easy to understand. Attendees should be able to grasp the purpose of your booth or event at a glance. Use bold headlines and bullet points to convey key information.
  5. Promotional Signs: Promotional signage highlights sponsors, partners, and exhibitors, acknowledging their support and increasing their visibility. It can include banners, posters, and digital screens displaying sponsor logos or messages.
  6. Interactive Signs: Interactive signage engages attendees and enhances their experience by incorporating technologies like touchscreens, QR codes, or augmented reality to provide interactive maps, schedules, or informational content.
  7. Safety Signs: Safety signage is crucial for ensuring the well-being of trade show and event attendees. It includes signs indicating emergency exits, first aid stations, fire extinguisher locations, and other safety procedures.
  8. Wayfinding Signs: Wayfinding signs help attendees navigate complex venues by providing clear directions and landmarks to guide them to their desired locations efficiently.
  9. Social Media Signs: These signs encourage attendees to engage with the event on social media platforms by displaying event hashtags, handles, and instructions for sharing their experiences online.
  10. Trade Show Booths: Use high-quality graphics and imagery to capture attention. Bold colours and striking visuals can make your signage stand out amidst the crowd. Consider incorporating engaging visuals that relate to your product or service.
  11. Durability and Portability: Choose materials that are durable and easy to transport. Consider factors such as weather resistance and ease of setup when selecting signage materials.
  12. Themed Decorations: Depending on the theme or purpose of the event, decorative signage can enhance the ambience and create a memorable atmosphere. This could include themed banners, props, or custom-designed signage.

When designing trade show or event signage, it's essential to consider factors such as visibility, readability, consistency with branding, and compliance with venue regulations. Additionally, using high-quality materials and professional printing services can ensure that the signage effectively communicates the intended messages and reflects positively on the event.

We thrive on a challenge so let us be your Visual Innovation Partner on your next event and we’ll create that wow factor you’re looking for.

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